
ABOUT US
We know it’s about you, not us. But in case you’re wondering…
Fearless Marketing was founded in 2022 by Managing Director Sally Rasmussen, a care marketing specialist with many years of experience both in-house and agency side.
Committed to joining up the dots to create marketing that delivers results, she's the powerhouse behind Fearless Marketing.
Passionate about marketing that works (not just looks pretty), we just love championing the care providers who do incredible work but aren't shouting about it properly.
We get asked all the time how we consistently help homes achieve 95%+ occupancy. Well, now you know! Please don't hesitate to contact us with any questions about your marketing challenges – we'd love to help.
Here's to fearless marketing that fills beds!
“Every empty bed is a missed opportunity to change someone’s life. Good marketing fixes that.”
OUR FOCUS
We specialise in marketing strategies that actually fill beds and drive revenue: brand positioning that cuts through the noise, digital campaigns that reach the right families, and enquiry management systems that convert leads into placements.
We choose budget appropriate tactics that we know deliver results, including a good mix of traditional and digital methods, bespoke solutions, and some exclusive processes developed just for the care sector.
What are you waiting for? Get in touch today.
FEAR LESS
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DO MORE
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FEAR LESS • DO MORE •
OUR TEAM
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Carissa Dedross
Marketing Operations Manager
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Sally Rasmussen
Founder & Managing Director
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Katie Pennington
Marketing Executive
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Every person on our team has hands-on experience in the care sector. That means you don't pay for us to get up to speed with ins and outs of the care sector - we're already there. While other agencies are googling "care home marketing," we're implementing strategies that work.
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While other agencies juggle restaurants, gyms, and tech startups, we eat, sleep, and breathe care sector marketing. We understand the unique challenges you face and the regulatory environment you operate in.
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Our founder, Managing Director Sally Rasmussen has extensive in-house care marketing experience. She's sat in your management meetings, felt the pressure of empty beds, and knows what it's like when marketing budgets get questioned.
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We don't care about likes, follows, or website visits (ok, maybe a little bit). We really care about enquiries, conversions, and occupied beds. Every strategy we create has one goal: putting more money into the pot.
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Some clients want us to handle everything. Others want us to help them on their way for example recruiting and coaching to build internal capability. Most want something in between. We flex to fit your needs and budget.
WHY CHOOSE US

You don’t need to ‘do more marketing’.
You need to do it fearlessly - with purpose, clarity and heart.
CONTACT US
Get in touch and find out how we could help you to clarify your marketing approach and generate more revenue.
We can’t wait to work with you.