Welcome to the
Care Marketing Academy.
We are a care sector specialist marketing agency that delivers high quality and accessible training courses to care businesses both big and small.
We understand that no two care businesses are alike, and your marketing should reflect the uniqueness of the care you provide.
Not sure where to start?
Have a chat with us, and we can advise which approach will work best for your business.
Our Offer
Learn the essentials needed to supercharge your care marketing with AI.
Our self-guided intro and complete AI courses will give you all the tools you need to start maximising your care marketing strategy and tactics today.
Courses for everyone.
Whether you’re a complete newbie, have some experience in AI but lack time to explore, or anything in between, our courses will get you comfortable in no time.
A community space built for care marketers.
Get access to our exclusive community by taking one of our courses.
Stay up to date with the latest AI recommendations, newest developments in care marketing, and get priority access to support drop-ins, webinars, and more.
Our Courses
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Intro to basic AI tools
Prompting - the basics
Overview of AI in care marketing - market research, copywriting, outreach lists, call summaries, to-do lists, etc.
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Deep dive into AI tools
Smarter prompting
Full look at AI in care marketing - customer personality profiles, social media, outreach messages, negotiation tactics, custom AI tools & more!
Testimonials
Alex Macfarlane
“From doing the 12 steps course we changed our catchphrase and values, and have had so much more traffic on the website.
Without hesitation, I would jump on it and do it.”
Kelly Doyle
“I’m going to use what I’ve learned every time I get overwhelmed with ‘to-do’ lists to remind me what I need to be focused on.”
David Hewitt
“The course helped to fine-tune our branding and focus our approach. Our online presence now looks a lot better.”
Backed by experience.
Sally Rasmussen is the Founder and Managing Director of Fearless Marketing, a specialist care marketing agency helping care providers grow through brand-led strategies. With a background in senior in-house marketing roles across the care sector,, Sally and her team combine deep sector knowledge with creative vision to deliver meaningful results.
She champions the use of AI to streamline marketing efforts - while ensuring every message retains a genuine, human touch. Her practical, insight-driven approach helps clients boost enquiries, maximise digital presence, and achieve sustainable revenue growth.
Our Mission
Fuelled by the passion to help more care businesses, Sally set up Care Marketing Academy in 2024. After running four successful cohorts of ‘Care Marketing Success in 12 steps’ - based on Sally’s book of the same name - the course has been revised to reflect recent changes in the sector, and the growing role of AI in care marketing.
We aim to empower care home owners and marketers with cutting-edge AI tools and expert knowledge, enabling them to create compelling, human-centred marketing that drives real results while staying true to the values of compassionate care.
© Care Marketing Academy, a Fearless Marketing brand.